The “Comfort Curse”

Are you comfortable?

Is your business getting satisfactory results?

That’s a shame.

Why would you accept “satisfactory”?

If things are satisfactory… you should be doing more.

Sending more emails, doing more split tests.

The only way to progress is to be uncomfortable.

Take a recent client of mine…

They were doing “satisfactory”.

They came to me as they were launching a new online fitness program and moving from Mailchimp to Activecampaign.

So I devised a plan that made them uncomfortable.


Sure I could have recommended some genius 10-part behaviour triggered/automated/multipath campaign.

But I like getting results FAST.

And from my experience, daily emails are the best way to do that.

When done right.

Unfortunately, this made my client a bit uncomfortable…

They were worried about annoying the people on their list.

I convinced them to let me test…

It’s a small segment of the list.

We gradually increased the send size until we got to 365. After that the reason for the drop off is people signing up for the program.

Unfortunately, I never got to send it to the full list.

That campaign added another £8k to the business. There will be some drop-offs throughout the year no doubt, but decent results for such a small test.

So if you’re looking to generate more sales for your business.

Step out of your comfort zone and start sending daily emails.

When done right the people on your list won’t be annoyed… They’ll be excited to get your emails.

Fast-Track Your Goals

“It’s important to have someone in your life who can take you to a place in yourself that you can’t go by yourself.” – Les Brown

True words…

It’s relevant on many levels…

But I want to discuss it on an entrepreneurial level…

We all have an idea of where we want to be in the future. What goals we want to achieve. What lifestyle we want to live.

But having the ideas isn’t enough.

Depending on how BIG your goals are, and they should be scary BIG.
It will take sacrifice and will make you feel uncomfortable.

But there’s a way to “fast-track” your way to your goals.

And that brings me back to the quote…

You need to surround yourself with people that can take you to that place.

This can mean dropping any “dead-weight”… but it can also mean getting a mentor.

That’s what I did.

3 months ago I decided to join Lukas Resheske mentorship program.

He was doing what I wanted to be doing… Writing high-converting copy.

He’s done over $110 million in sales. And is one hell of a teacher.

It’s hands down the best investment I’ve made.

Not only am I now writing copy for clients… I’m actually getting my clients’ results!

Here’s what one of my first clients had to say;

“We hired Ian for an emailing campaign which we needed to use on an exhausted emailing list. He is professional, communicates great and is able to deliver high-quality work…. give him a correct brief and he will bring on the results. For us, he created a very dynamic and motivating email campaign, which led to high open rates, high conversions, and a very lucrative result. Thanks to him we got 2 months worth of budget and now we can continue to expand! We will definitely work with him again and I recommend him to anyone looking for a professional copywriter!” – Dan-Ion (Tradunity)

If you’re working towards a goal then surround yourself with people who have already attained it. You don’t necessarily need to invest, but it definitely makes the whole process easier.

Then it’s just a case of putting the work in.